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Rules on how to write product descriptions


A good description is one of the most important aspects on the way to selling your product. On a par with quality photos, reviews and completeness of delivery information. As practice shows, a good description is often neglected and done in vain.

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Rules on how to write product descriptions

 

A good description is one of the most important aspects on the way to selling your product. On a par with quality photos, reviews and completeness of delivery information. As practice shows, a good description is often neglected and done in vain.

 

 

And yet a competent description gives advantages to both the buyer and the promotion of the site. Search engines value content above all, we remember. In this article you will find 6 basic rules of how to write a description of the product, which will help it not to gather dust in your warehouse, and immediately go to a satisfied client.

 

So what do you need to pay for an essay on payforessay.pro do to make your product description even closer to the ideal?

 

 

Write for your target audience.

 

Don't forget writing papers for money who your target audience is and write your texts in a way that they are understandable and enjoyable. Mention understandable terms, abbreviations. If you don't know who your audience is, open the data on visits to any of the counters.

 

For example, Liveinternet has a section called "Demographics," and you can see a graph like this

 

people-audit

 

On specialized sites (fishing, cars, lingerie, women's clothing) the spread is not so great. Therefore we can see a situation where girls make up 90% of the core visitors. At auto forum the same skew will be in the direction of the male audience.

 

Do not forget about https://payforessay.pro/history-homework-help/ the age: in the case of children's sites gender does not always play a role, but the average age of the visitor may range in the category "from 9 to 13.

 

In the text about children's products emphasize safety, while men will appreciate reliability and accurate characteristics, and ladies - a pleasant appearance and emotions that their purchase will cause their friends (envy) and friends (joy).

 

Be Consistent

 

The assortment of a large store is often designed for many groups of buyers, and the scope includes both home and office, cottage and still in addition the country house. Despite this, do not forget that this is a single marketplace. This means that a quality approach to content, the customer is waiting everywhere.

 

It does not matter whether it will be a description of a lawnmower or a laptop - if you decide to sell them in a single hypermarket, give time to both products. If you've added a quality description from a professional copywriter to the laptop, three lines of erroneous description for the phone will make your potential customer extremely upset. Be consistent throughout.

 

Stick to your style.

 

When getting started with texts, you should remember not only who will read them, but also what brand they will be associated with in the reader. So, for example, the youth store ASOS uses a free family style, which is perceived "with gusto.

 

 

It would be silly, for example, to write something like "Two liters, 200 horses! Get it while it's cheaper".

As in the first point, the texts should be written with the reader in mind. And the style of the text should be consistent with your brand.

 

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